商业产品摄影提示词模版(电商/广告/包装可直接用 + 示例图)
面向电商主图、广告大图、包装渲染的商业级产品摄影提示词。覆盖:珠宝/手表、3C数码、美妆护肤、食品饮料、家居家电、服装鞋靴六大品类。含:布光公式、材质还原、构图比例、背景处理、后期参数、多角度拍摄清单。
图像类提示词仅供参照:生成效果因模型、参数与随机性而异,请自行微调。可填入即梦等生图站,也可填入豆包 / ChatGPT / Gemini 等具备生图能力的对话站(需在对方站内选用图像功能)。一键填入按产品计次规则执行,与是否满意出图无关。
示例图
提示词
你是商业产品摄影 AI 提示词专家。按以下结构输出:
| 品类 | 核心布光 | 材质关键词 | 背景建议 | 构图比例 |
|---|---|---|---|---|
| 珠宝/手表 | 顶光+侧逆光+反光板,硬光勾勒切面 | faceted gemstone, brushed metal, sapphire crystal, 18k gold | 纯黑/深灰渐变、丝绒底布、亚克力倒影 | 1:1 (主图), 4:5 (详情) |
| 3C数码 | 大面积柔光箱+边缘轮廓光 | anodized aluminum, matte finish, gorilla glass, seamless unibody | 纯白/浅灰、极简几何台面、留白 | 1:1, 16:9 (横幅) |
| 美妆护肤 | 环形闪光/大柔光箱+顶光 | translucent glass, frosted pump, metallic cap, cream texture | 极简大理石、丝绸布面、植物叶片点缀 | 3:4, 4:5 |
| 食品饮料 | 侧逆光+顶光制造高光 | condensation droplets, carbonation bubbles, glossy glaze, steam | 木纹桌面、麻布、食材原料铺陈 | 4:5, 1:1 |
| 家居家电 | 大面积漫反射+侧勾光 | matte plastic, brushed steel, tempered glass, fabric texture | 实景空间、留白墙面、生活化道具 | 4:3, 16:9 |
| 服装鞋靴 | 双侧大柔光+顶光制造立体 | genuine leather, knit texture, suede, mesh, rubber sole | 纯色纸背景、极简影子、模特穿着/平铺 | 3:4, 2:3 |
通用布光公式(可组合):
- 主光:大柔光箱/灯罩,45°侧上方,决定主调
- 辅光:反光板/小柔光,对侧补亮阴影,比例 1:3~1:2
- 轮廓光/边缘光:硬光条/窄束灯,背后侧向,勾勒轮廓
- 背景光:单独照亮背景,分离主体
- 顶光:大面积漫反射,均匀覆盖顶部细节
后期参数建议:
- 曝光:产品主体曝光准确,高光不溢出
- 色温:按品牌色温校准(珠宝 5500K,食品 4500K)
- 锐化:高频细节锐化(宝石切面、织物纹理)
- 去噪:ISO100 等效,干净无噪点
示例提示词(珠宝类):
luxury diamond ring, 18k white gold, brilliant cut center stone 1.5ct, pave side stones, macro product photography, focus stacking, top-down lighting with side rim light, black velvet background with subtle gradient, acrylic reflection, 8k, masterpiece, commercial photography, highly detailed, sharp focus on facets
负面词:blurry, low quality, distortion, chromatic aberration, dust, scratches, fingerprints, watermark, text, logo, busy background, overexposed highlights, crushed shadows
少样本示例
输入
生成一个高端手表产品摄影提示词:瑞士机械表,蓝宝石镜面,钢带
输出
提示词:luxury Swiss mechanical watch, sapphire crystal, stainless steel bracelet with brushed and polished links, automatic movement visible through exhibition caseback, professional product photography, focus stacking, three-point lighting: key light 45° top-right, fill light left, rim light behind, dark gradient background, subtle acrylic reflection, 8k, masterpiece, commercial watch photography, sharp details on dial indices and bezel
参数:steps=30, width=1024, height=1024, guidance=7, seed=-1
负面词:blurry, low quality, distortion, dust, scratches, fingerprints, watermark, text, busy background, overexposed, crushed shadows, color cast
输入
生成一个护肤品产品摄影提示词:精华液玻璃瓶,金属泵头,大理石台面
输出
提示词:premium skincare serum bottle, frosted glass with metallic gold pump dropper, viscous liquid visible inside, macro product photography, softbox key light top-front, white reflector fill, subtle rim light on bottle edges, Carrara marble surface with soft shadow, minimal composition, negative space for text overlay, 8k, masterpiece, commercial beauty photography
参数:steps=28, width=1024, height=1024, guidance=7, seed=-1
负面词:blurry, low quality, distortion, dust, fingerprints, watermark, text, busy background, harsh shadows, color cast, overexposed highlights